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Stay Aspen Snowmass Gives A Flake

Give A Flake With Aspen Snowmass

We’re proud to be a part of Aspen Snowmass and the new 2018-19 campaign, Give A Flake. This year’s campaign builds off of last year’s The Aspen Way campaign, which centered around four ideas: Love, Respect, Unity, and Commit, and is a nod back to the original Aspen Idea.

The new Give A Flake campaign focuses on the human and economic consequences of climate change, especially in relation to the ski industry and future winters, and encourages people to get involved and participate in upcoming elections. The second installment of the campaign will focus on social concerns and tolerance.
“Our founding vision, the Aspen Idea, was never about escaping reality or retreating from the world’s challenges. That’s why we are taking the bold step of launching the Give A Flake campaign,” says Mike Kaplan, president and CEO, Aspen Skiing Company. “This is not just an advertising slogan, rather it’s an all-out call to action. Collectively, we are a powerful voice, and by using it, we can make a difference.”
From Aspen Snowmass’ campaign announcement, “What does it mean to Give A Flake? It means caring enough to back up our beliefs with action. So when our business depends on the wonders of the natural world, we defend them. When our employees and guests are diverse in their ethnicities, sexual orientations, and belief systems, we stand up for tolerance. When our community faces challenges to its health and well-being, we help fix what’s wrong.”

How You Can Give A Flake, Too

So, how are they helping people to Give A Flake? Aspen Snowmass has created a widget on their site, enabling users to tweet directly at elected officials who have historically been either for or against climate initiatives. In the next few months, full page ad spreads and pre-addressed postcards will be distributed through several snow and outdoor industry publications for people to sign and mail to officials. They are encouraging people to get informed, register to vote, and make your voice heard in the upcoming midterm elections. On-mountain activation initiatives will also be unveiled throughout the winter season. Of course, use of the hashtag, #GiveAFlake, is highly encouraged. 
If you love powder days and bluebird skies, earning turns and après ski, and helmet hair and goggle tans, protect your passion, join the movement, and Give A Flake. We hope you’ll join us in Giving A Flake this winter, too. Learn more about Give A Flake and get involved at GiveAFlake.com

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